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The Difference Between Connect 365 and Bulk Marketing Automation Software (Mailchimp, ConstantContact, etc)

In the following post we are going to examine what separates marketing automation email software (like Mailchimp, InfusionSoft, ConstantContact) from Connect 365.


We’ll dive into the features, but most importantly the use cases for each so you can have a better understanding of the types of campaigns and results you can generate.

Marketing Automation Email Software

What’s the elevator pitch?


Some of the more recognized marketing automation brands include Mailchimp, ConstantContact and Keap (InfusionSoft).


All of those companies include different features options from Marketing Automation to CRM capabilities to eCommerce functionality.


But the core function behind all of them is the Email Marketing Automation function.


All of these will require your messages be sent to optins (people that have specifically requested to join your mailing list or download your content/register for your webinar/etc.).


These tools can send LARGE batches of messages to your email list and are not sent through your main email server directly.


This results in a different delivery obviously, but also a different format than a regular email you would login and send to a contact if you sent it manually.

These don't feel personal or individual to the recipient.


That doesn't mean there isn't a place for this type of marketing. It's just a different approach. Typically best served for LARGE sends to LARGE lists.

Now while this example has more personal copy.


It still is formatted in a way that you don't see in an email one person sends to another.


And the sent via Hubspot information highlighted in the arrow tells us why.

How is it used?


Used in marketing funnels that you have driven traffic to opt-in for. Broadcast emails to your subscribed list. One-to-many email nurture and automation.

What can it do?


Deliver very large volume of email messages.


If you have the list and opt-ins, there isn’t much of a limit to how many emails you can send.


What is it good for?


One-to-Many messaging (Thousands or Tens of Thousands of recipients).


Newsletters, large-scale promotions, mass list marketing, mass list engagement.


What isn’t it right for?


Cold Email. Sales Development campaigns. Prospect Relationship Building. Personal email. High-response. High-deliverability.


They just weren’t built for the same thing. They were built to send tons of emails out to giant lists and segment people based on actions taken on websites.


They’re complicated because they have to be.


And because they’re big, they need to be hosted on their own servers...which means that ALL of their users are sending email from the same place...and that makes email service providers like Gmail freak out.


Connect 365

What’s the elevator pitch?


Connect 365 uses your personal (or professional) Gmail or Outlook account to send emails. It’s integrated directly to send from your email account.

And we deliberately kept it SUPER lightweight, so it’s not complicated to learn.


It’s built purely to send, schedule, and track personalized emails and series of email campaigns. And because it’s delivered just like a manual email as far as the email providers are concerned (but sent at scale), you have a higher likelihood of getting your message seen in the first place.


That’s it. Simple, elegant, and easy to use.

Now imagine a series of follow-up messages going out to your recipients that look and feel just like the above.


That's what Connect 365 can do for you.

How is it used?


For any email messaging that could benefit by a more personal look, feel and delivery. Intended for scale, but smaller sends than a mass marketing automation tool like the options listed above. (there are daily email limits that a Gmail/Gsuite/Outlook account can send.)


It can be used for campaigns that are targeting colder prospects, warm leads, previous contacts, clients, affiliate partners, and many more.


What can it do?


Our users have utilized our templates and created their own campaigns to help them:


  • Get more leads.
  • Get more clients. 
  • Automate their marketing. 
  • Put in place an automated sales follow-up process.
  • Automate your long-term drip marketing 
  • And there are all sorts of other use cases that we will be sharing with you.
  • How to get more JV partners.
  • How to use Connect 365 for influencer marketing, which is basically about getting people who are big names in your industry to talk about you. 
  • How to get guest posts. 
  • How to get on podcasts. 
  • For career-minded professionals, how to stay in touch with your network in a personal way, so you can effectively leverage these contacts when the time comes. 
  • How to get more upsells from your existing customers. 
  • How to use Connect 365 for accounts receivables, billing and collections. So if somebody owes you money, you don’t have to think about following up with them. You can just automate it and have a sequence of emails go out over the next couple of weeks, couple of months, or however you want to do it. You don’t have to worry about when to send them, you just drop them into the sequence. And the emails come across as personal like you are one-on-one writing them. So, people respond and take action on them. 
  • How to get more people to show up for your webinars. 
  • How to book more speaking gigs.
  • And a whole lot more!

What is it good for?


It’s perfect for campaigns that make the recipients feel like it’s a one-to-one outreach.


Even though you are able to message hundreds of contacts at once.


It’s perfect for nurturing leads and opportunities into appointments and clients.


What isn’t it right for?


Newsletters, large-scale promotions, mass list marketing, mass list engagement. Impersonal list broadcasts.


How can I get started?


Visit us at Connect365.io to set up a trial and get started today!

About the author 

Jonathan Ortiz

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