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Must Know Social Media Stats For Small Businesses Owners 

Another list of stats? 

Oh yeah, baby. 

This time we’ve compiled a list you can use to inform your social media strategy. This is for entrepreneurs and small business owners who want to ramp up their social media efforts this year.

Keep reading to learn:

→ What you should post on social

→ When you should post

→ What percentage high-growth businesses are spending

→ Avoid common pitfalls on social media

→ Make decisions more confidently

→ And basically how to use stats to understand the trends that will spur your growth as well.

If you have a business, you absolutely need to use social media. It is your new ally that will help your business grow and succeed.

Let’s dive in…

You Need to Know This

Thanks to Review42 for compiling this bit. This is just a taste of why it’s critical your business is on social and active…

People are communicating via social media, they look for reviews via social media, and they look for information and news on social media. Are you part of the conversation??

Wand to learn what to post, where to post, and when to post to build an engaged following and stay top-of-mind with your best prospects?

Learn the system I use to completely AUTOMATE the entire process so you barely have to lift a finger. Register to learn more here.

But Is Your Audience Actually on Social?

Absolutely! Check this out from Pew Research:

Take note below - 72% of the public uses some type of social media.  This is the MAJORITY of people. This means that social media is THE place to be for your business.

Here are the differences in social media use by generation (thank, We are social, for these stats):

  • 90.4% of Millennials,
  • 77.5% of Gen X,
  • and
  • 48.2% of Baby Boomers

Now, you might say… only 50% are Boomers, is it worth it? Again - absolutely!

Especially when you consider that - 

And let’s not forget the nature of social media - it’s inherently social! That means that your daughter might find someone that interests you and pass it along. Or you might do that for your dad. Or a friend. The majority of people are using social media - and several platforms.

This is From Pew Research Center at the end of 2021 -

As you can see, the leader is still Facebook but other platforms have enough of the market share to take notice! You can also see that there are more social media platforms than ever, and more keep popping up every year.

Wand to learn what to post, where to post, and when to post to build an engaged following and stay top-of-mind with your best prospects?

Learn the system I use to completely AUTOMATE the entire process so you barely have to lift a finger. Register to learn more here.

How People Interact With Businesses On Social Media

Here are more stats from (thanks to Hootsuite for compiling this):

  • 90% of social media users have already connected with a business or brand through their preferred platform.
  • Adults aged between 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so.
  • The likelihood of a consumer to recommend a brand on social media after having a positive experience is about 71%.
  • 71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
  • On Facebook, engagement with brands is over 10 times higher than on other social platforms.
  • 200 million social media users visit at least one business profile every day.
  • 130 million social media users engage with shopping posts every month.

Running Social Ads? You’re Not The Alone: 

  • Ad spending on social media is projected to reach over $173 million in 2022
  • In 2022, social media video ad spending will grow by 20.1% to $24.35 billion
  • Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY
  • 52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel

Stats of Note - By The Platform

Hootsuite’s research shows that Facebook usage is still at the top.

Hootsuite’s Digital Trends Report 2022

That includes the total usage, but what about just adults? eMarketer’s trends show the same trends - with Facebook, Instagram, and Twitter at the top.

Let’s break it down by platform, shall we? Thanks  to Hootsuite for compiling these stats:

Facebook

  • Facebook’s MAUs are fast approaching 3 billion people, that’s 36% of the world’s population
  • 58.8% of the world’s total internet users use Facebook monthly
  • Just over 66% of Facebook users log onto the site daily
  • 56.5% of Facebook users worldwide are male, 43.5% are female
  • Almost 20% of Facebook’s worldwide users are men aged 25-34
  • Women aged 13-17 are Facebook’s lowest demographic of users across the globe
  • In America, women aged 25-34 are the most prolific users of Facebook

Twitter

LinkedIn

Instagram

YouTube

What’s The Take Away? Tips to Remember

  1. Are you on social, and how are you engaging with your prospects? Because it’s worth it to spend resources to stay in front of your prospects.
  2. Your prospects are there - and they’re looking for stuff. You can fulfill that need.
  3. Understand how each platform is different and the mindset of the user when they open a specific platform.
  4. Social can get you sales in the short term, but it’s also a long term play. Social isn’t going anywhere, so stay in front of your prospects, connect based on their interests, and build trust. 
  5. Be human. Yes, people are connecting with businesses, but that’s because businesses are more human. It levels the playing field and allows more personal access. 
  6. How to actually build momentum on social? Get some help! Click here to get SIX free social posts written on your behalf by US writers and expert social media strategists. 

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