Linkedin Cold Message Examples That Get Replied To | Connect 365 

Know you should be on LinkedIn but still ignore it? Are at least not as much as you feel you “should” be?

LinkedIn is a powerful social media tool and is considered the largest professional network on the Internet.

LinkedIn will connect you to people both in and out of your industry.  

LinkedIn will reach leads, prospects, and potential customers.

LinkedIn helps you get client referrals and testimonials.

LinkedIn can find jobs, enhance skills, build relationships and do just about anything else you can fathom.  

You can access LinkedIn from a desktop, smartphone, or tablet.

It’s accessible 24/7 from anywhere.

There’s no excuse as to why you’re not using LinkedIn to its fullest potential, especially when it comes to reaching cold prospects - except that stuff comes up, and people are busy.This article will help. We’ll cut to the chase and give you some templates that you can tweak for your business to easily reach out to potential prospects and start conversations with them on LinkedIn. First, What Not To Do For the love of everything please do not send messages like this…

Hi Ben, We are providing competitive and professional services in the following fields: 

  • Offshore formations 
  • Assistance with opening of bank accounts (over 30 Bank in our list) 
  • Tax consulting and optimization 
  • Money transfer consulting 
  • Licensing for forex brokerages, money processing business and gambling industry 
  • Consulting on forex business and different technical solutions for forex business such as liquidity aggregation, PAMM, bridges to LP and e.t.c. 
  • Marketing and lead generation as well as SEO and call centres outsourcing 
  • IT outsourcing 
  • Establishment of representative offices and assistance with the business development in Asian region (Malaysia, Thailand, Indonesia, Philippines, Laos, Cambodia, Brunei, Vietnam and China) 
Please let me know if you could be interested in our services. 

For more information, please visit our web page: XXXXXXX or contact us via mail: XXXXXX

It’s impersonal, salesy, and is only focused on you. 

Nothing about benefit. 

Nothing about how you’ll make their life easier. 

Nothing about why they should care. 

So they won't. 

They’ll hit delete and move on with their day. 

Ok here’s what does work. 

Want a better system for getting leads and clients with email? 

Sign up for my upcoming workshop that goes step by step through our lead generation process that has been so successful in our clients’ businesses -- the L.E.A.D. Blueprint.  Sign Up Here Free!

LinkedIn Cold Message Examples That Work 

Here are a few quick and simple cold message examples to help you get your foot in the LinkedIn door.

LinkedIn Cold Message Example #1 – Flattery Will Get You Everywhere   

People want to be noticed on social media and what better way than to notice them. This applies to personal social media accounts as well as business networking platforms, like LinkedIn.

“Hi Jacob. I read your recent blog post and I was impressed. I’d love to connect to find out more.”

If you’re not already connected with someone, you’ll first have to send a connection request. The kind of connection request above is perfect to show people that you appreciate their work. It shows interest on your part - not just that you want to sell.

You’re asking someone to talk more about themselves and show you their hard-earned work and you’re praising them in the process. A response is definitely on its way.

LinkedIn Cold Message Example #2 – Reference A Shared Connection

As they say it’s not what you know, but who you know. Use the power of your connections to grow the network even more.

“Hey John. Just noticed that we have a mutual connection in Matthew. I love what you’re doing at XYZ Company and would love to connect.”

Notice that with this template, you’re not 100% betting on their relationship with Matthew for an “in”, you’re using the same strategy as example #1 to show that you’ve seen their stuff and that you’re not copying and pasting the same message to 50 other people.

LinkedIn Cold Message Example #3 – Stroke the Ego

With social media, there’s an internal competition that exists to have the most likes, connections or whatever term may apply and to be ranked as high as possible. This example appeals to those who want to increase their status even more.

“Hey John, I noticed your profile was at the top of search results for our industry. I would love to talk more with an expert in the field and get some solid advice.”

Riding on #1 again, this example is offering praise - and showing that you’ve done some research. Be sure to follow through and ask some questions if you use this. It would be off-putting if they respond and you jump into a sales pitch. Remember that trust is earned. Show your worth, show interest, find out about them, and be helpful.

LinkedIn Cold Message Example #4 – Provide Value

You don’t want to always be perceived as the needy connection and should always have something of value to offer. Create a symbiotic relationship not a parasitic one - these conversations get ignored or deleted.

Hi Tanya,

I hope everything is going well for you. I came across an article that I think you’ll really like. It talks about some of the cutting-edge automation opportunities manufacturers like you are using today.

Here’s the link to check it out - >>LINK<<

There is a ton of great info in this post and I particularly found the adoption metrics across the industry eye-opening. 

Enjoy the read!


This template is a nice “soft push” for something that might be of value to THEM, while at the same time showing goodwill and an interest in what they think.

LinkedIn Cold Message Example #5 – Use Networking As Your In

People don’t like being sold to. But they do like to chat. 

One way to get them to take down their guard is to position your request as a networking call. Once on that call ask them what they are trying to get better at in their business and pivot the conversation about how you would love to help. 

Hi Bob,

I hope this message finds you and your business doing well.

One of the things I love about LinkedIn, in particular, is the ability to easily meet and connect with interesting people to share connections or ideas. With that in mind, I thought this might be an appropriate time to learn a little more about each other and our mutual businesses.

Would you have time for a brief phone call next week? How about Wednesday, June 5 between 2-4 pm?

I look forward to hearing from you. Have a great day!



Be sure to ask them about their business BEFORE talking about your own. 

You are not tricking them into a sales call. You are getting them on a networking call with the goal of transitioning it to a sales conversation. 

Remember, this is your first outreach message to them. Don’t ask them to stay the night immediately. 

Build the relationship. Gain their trust. And they will be significantly more likely to work  with you. 

LinkedIn Cold Message Example #6 – Re-Engage Existing Connections

This is a great cold message to use to get to know people you are connected to on LinkedIn but you don’t have a real relationship with. You can then parlay this tactic into the shared connection/referral play.

Hey Bob,

We’ve connected here on LinkedIn for a while but don’t really know each other. As much as I love all this social media stuff I actually like to get to know my connections.

Would you be open to a call or maybe grabbing a coffee sometime soon? Just to get to know about each other’s businesses and see how we might be able to help each other.



You can use these people as referrals for prospects you are not connected to but they are

Does Cold Outreach on LinkedIn Work?

The answer is a resounding yes. 

This is a strategy that hundreds of businesses have used to connect with targeted prospects and start real conversations with them. 

Will you get a response from everyone? No. No one has a 100% response rate. However, you can expect plenty of people to answer, especially with consistency and if you’re adding value in the way that we’ve shown above.

Want to learn how to tap into LinkedIn’s goldmine of high-quality prospects and automate the process to turn them into qualified sales appointments? Sign up for my upcoming free online training here. 

Top LinkedIn Cold Message Best Practices To Follow

Before getting started with cold messaging, you need to make sure the foundation is established. Investing the time in the beginning will lead to better results later. Here are a few things to do to make sure your LinkedIn profile is optimized to its fullest before you even begin.

  1. Make a good first impression. Just like in life, you only have a few seconds to make a good first impression so put some thought into choosing the perfect profile picture. Then, use all the LinkedIn real estate provided. Make the most of the background picture to create an inviting environment to connect with.
  2. Choose Your Words Wisely. Your tagline and summary should be engaging and captivating. It should pull the audience in and tell a story. You want to give someone a reason to find out more about you and want to connect.
  3. Recommendations and Endorsements. It’s not what you know but who you know. This can not be reiterated enough. Make sure you harness the power of your existing connects to endorse you and give others a reason to connect with you.
  4. Provide Engaging Content. Give people a reason to keep coming back for more. Keep your posts fresh and interesting and post regularly to keep your network engaged.

Remember to create a solid foundation in which to direct your cold mail and build up from there.

How to Follow Up After LinkedIn Cold Messages

The first thing to remember is that people are busier than ever.

If you don’t get a response to your cold LinkedIn outreach immediately, that doesn’t mean it’s a no.

It simply means that your lead was busy or wasn’t immediately interested and needs a gentle reminder and some follow up.

The beauty of LinkedIn is that you don’t need a lengthy campaign created by your marketing department.

It just takes a few simple words to stay in touch.

Here are a few examples of follow ups that can occur every few days up to a few weeks after initial contact. If it’s been a while, you can always add them back into your cold prospect list and try again.

Try this out...

Just thought I'd check back in to see if you were interested in jumping on a quick call.

My company helps executives stay healthy from the debilitating effects of frequent travel. I’d love to share some of the tips and tricks we’ve used to help others start feeling like themselves again.

Would you be available to talk next week? Please let me know if the morning of Tuesday, April 8th would work for you. If that's not possible, let's open up some dialogue over email.



You can follow-up via both LinkedIn messaging, LinkedIn InMail, and even email. We have resources you can use that will teach you to extract your prospect’s emails from LinkedIn so that you can build follow-up email sequences, and stay top of mind with both email and LinkedIn messaging.

Want to learn how to tap into LinkedIn’s goldmine of high-quality prospects and automate the process to turn them into qualified sales appointments? Sign up for my upcoming free online training here. 

LinkedIn Cold Message Support

LinkedIn is a powerful tool that connects you to hundreds of millions of connections and that number continues to grow each day.

If you don’t have a dedicated marketing department devoted to focusing on creating LinkedIn cold messaging, you probably don’t have a lot of bandwidth to do it yourself. That is where Connect 365 can help.

Creating the right mix of cold messaging and follow up takes dedication. But, it’s an important process and vital to the growth of any business. You need leads, warm and cold prospects and customers to survive.

Let Connect 365 do the hard part for you. This is what we love to do! We have worked hard to perfect our system, so you don’t have to. We’ve already created all of the templates for you and can help you put everything on autopilot so you can focus on growing your business. From email automation to lead management to social media automation, our focus is to help you achieve your goals, build relationships and create lifelong customers. 

Request a free trial here, where you’ll get access to these time-saving proven templates along with training and much more.

Want a better system for getting leads and clients with email? 

Sign up for my upcoming workshop that goes step by step through our lead generation process that has been so successful in our clients’ businesses -- the L.E.A.D. Blueprint.  Sign Up Here Free!

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