Simple. Personal. Opened.
Build Relationships With Cold Prospects & Nurture Warm Leads Into Clients On Autopilot
Raise your hand if you want to...
Close more
high-end clients
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new prospects
Automate 90% of
the work involved...
(without losing the personal touch
that makes it all work.)
The Power Of "Warm Email"
Typical email automation software gives your sales follow-ups only about a 14% chance of being read at all - and it’s because your prospect can tell it’s obviously an automated email and their defenses go up...
To Build Earnest Relationships And Trust With Your Top Prospects Your Outreach & Follow Needs to Look & Feel PERSONAL.
Email outreach has gotten cold. Prospects are no longer fine with being treated like cattle. They need that personal touch.
We’ve been developing a brand new way of utilizing email to generate leads and clients QUICKLY using what we call “Warm Email.”
So, how do we define “Warm Email?”
Let's dive into it.
Warm Email (n)
A woefully underutilized email messaging solution that offers a more personal, intimate experience to the recipient that cuts through the noise of the modern email inbox and stands out in a sea of “marketing” and “advertising” emails that your prospects receive on a daily basis.
We call it Warm Email because the Connect 365 software is integrated directly into Gmail (don’t worry… you don’t have to already use Gmail for this to work) to send messages in bulk, up to 1500 contacts per day, that look exactly like you typed up personal emails - one at a time.
In a world full of cold marketing automation, a personal email is going to stand out.
An email that stands out gets opened. An email that gets opened gets read. And an email that gets read is an email that will drive action from your prospects.
If you want to close up to 10 or more high-end clients per month, get in front of dozens of ideal prospects every single day, or if you want to stop over complicating your business growth... then you need focus on being more personal, and more trusting than your competitors.
Today's skeptical market requires it.
The thing I love about it is it’s easy to use and intuitive. It’s not cluttered. I appreciate minimalism and simplicity of use. I had used tools like Constant Contact in the past and got nothing in return.
Before a recent conference I sent out a campaign to 950 prospects that were going to be in attendance. Using Connect 365 to deliver that message I generated over 200 responses, set-up over 60 appointments and landed 2 clients immediately - before the conference even started.
-Chris D, Professional Services
So Here's The
Bottom Line With Connect 365:
Features
To import your prospects into Connect 365 for your Warm Email campaigns, all you have to do is upload a simple .csv file, aka a spreadsheet, with their name and email. This can be from your LinkedIn Connections, a list of hot prospects from your CRM, or even just a list of people you met at an event.
You then be able to segment and label your prospects into different groups using “tags”, so that you know exactly where they came from and what campaigns they should be entered in. This way, you’ll be able to customize your message for each segment of your prospects in a way that will resonate with them.
Here’s where the magic happens. Here’s where you design your warm email campaigns for prospect outreach, sales follow-up, client communication, JV recruitment, activity reminders for your webinars, etc. It’s a simple to use email interface that is designed to get your campaigns up and running as quickly as possible.
Inside of the campaign builder, you will be able to schedule your emails based on specific dates you want them to go out OR on simple delay timers that send emails out at timed intervals. That could once every two days, once a week, whatever you’d like. Your best prospects will then receive a personal email from you EXACTLY when you want them to receive it.
You can even automate replies so that your prospects never have to wait too long for a response from you or your team. And since your Warm Email campaigns are sent out as personal emails, there is no unsubscribe button. But if you do want to give your prospects the option to unsubscribe, you can also set that up based on different action triggers.
Which campaign is getting the best open rates? What about reply rates? You will never be in the dark again when it comes to how your email is performing. You’ll be able to quickly filter and analyze your email metrics so that you can closely monitor and quickly optimize your Warm Email campaigns.
Just like hammer has no use without nails,
no software solution can generate business
without sound strategies in place.
So as a Connect 365 Member
you’ll also get unlimited access to the...
This is a comprehensive archive of our best Warm Email strategies that we have used both internally and for our clients at LinkedSelling.
This growing library currently includes...
In the following post we are going to examine what separates marketing automation email software (like Mailchimp, InfusionSoft, ConstantContact) from Connect 365.
We’ll dive into the features, but most importantly the use cases for each so you can have a better understanding of the types of campaigns and results you can generate.
Marketing Automation Email Software
What’s the elevator pitch?
Some of the more recognized marketing automation brands include Mailchimp, ConstantContact and Keap (InfusionSoft).
All of those companies include different features options from Marketing Automation to CRM capabilities to eCommerce functionality.
But the core function behind all of them is the Email Marketing Automation function.
All of these will require your messages be sent to optins (people that have specifically requested to join your mailing list or download your content/register for your webinar/etc.).
These tools can send LARGE batches of messages to your email list and are not sent through your main email server directly.
This results in a different delivery obviously, but also a different format than a regular email you would login and send to a contact if you sent it manually.
These don't feel personal or individual to the recipient.
That doesn't mean there isn't a place for this type of marketing. It's just a different approach. Typically best served for LARGE sends to LARGE lists.
Now while this example has more personal copy.
It still is formatted in a way that you don't see in an email one person sends to another.
And the sent via Hubspot information highlighted in the arrow tells us why.
How is it used?
Used in marketing funnels that you have driven traffic to opt-in for. Broadcast emails to your subscribed list. One-to-many email nurture and automation.
What can it do?
Deliver very large volume of email messages.
If you have the list and opt-ins, there isn’t much of a limit to how many emails you can send.
What is it good for?
One-to-Many messaging (Thousands or Tens of Thousands of recipients).
Newsletters, large-scale promotions, mass list marketing, mass list engagement.
What isn’t it right for?
Cold Email. Sales Development campaigns. Prospect Relationship Building. Personal email. High-response. High-deliverability.
They just weren’t built for the same thing. They were built to send tons of emails out to giant lists and segment people based on actions taken on websites.
They’re complicated because they have to be.
And because they’re big, they need to be hosted on their own servers...which means that ALL of their users are sending email from the same place...and that makes email service providers like Gmail freak out.
Connect 365
What’s the elevator pitch?
Connect 365 uses your personal (or professional) Gmail or Outlook account to send emails. It’s integrated directly to send from your email account.
And we deliberately kept it SUPER lightweight, so it’s not complicated to learn.
It’s built purely to send, schedule, and track personalized emails and series of email campaigns. And because it’s delivered just like a manual email as far as the email providers are concerned (but sent at scale), you have a higher likelihood of getting your message seen in the first place.
That’s it. Simple, elegant, and easy to use.
Now imagine a series of follow-up messages going out to your recipients that look and feel just like the above.
That's what Connect 365 can do for you.
How is it used?
For any email messaging that could benefit by a more personal look, feel and delivery. Intended for scale, but smaller sends than a mass marketing automation tool like the options listed above. (there are daily email limits that a Gmail/Gsuite/Outlook account can send.)
It can be used for campaigns that are targeting colder prospects, warm leads, previous contacts, clients, affiliate partners, and many more.
What can it do?
Our users have utilized our templates and created their own campaigns to help them:
Get more leads.Get more clients. Automate their marketing. Put in place an automated sales follow-up process.Automate your long-term drip marketing And there are all sorts of other use cases that we will be sharing with you.How to get more JV partners.How to use Connect 365 for influencer marketing, which is basically about getting people who are big names in your industry to talk about you. How to get guest posts. How to get on podcasts. For career-minded professionals, how to stay in touch with your network in a personal way, so you can effectively leverage these contacts when the time comes. How to get more upsells from your existing customers. How to use Connect 365 for accounts receivables, billing and collections. So if somebody owes you money, you don’t have to think about following up with them. You can just automate it and have a sequence of emails go out over the next couple of weeks, couple of months, or however you want to do it. You don’t have to worry about when to send them, you just drop them into the sequence. And the emails come across as personal like you are one-on-one writing them. So, people respond and take action on them. How to get more people to show up for your webinars. How to book more speaking gigs.And a whole lot more!What is it good for?
It’s perfect for campaigns that make the recipients feel like it’s a one-to-one outreach.
Even though you are able to message hundreds of contacts at once.
It’s perfect for nurturing leads and opportunities into appointments and clients.
What isn’t it right for?
Newsletters, large-scale promotions, mass list marketing, mass list engagement. Impersonal list broadcasts.
How can I get started?
Visit us at Connect365.io to set up a trial and get started today!
In this week’s Marketing Minute, we’re zeroing in on email spam filters, what triggers them, and how to avoid your valuable email marketing content from being sent to your customers’ spam folder. Taking just a few minutes to read about missteps to avoid can save you a big headache – and boost your bottom line.
Why Are Your Emails Going Straight To Spam?
Spam trigger words to avoid in emails
Picture this:
You spend hours carefully crafting email marketing content and you know it’s valuable and engaging; your customers are bound to love it. You hit the button to send out your campaign and instead of shoppers lining up to give you their business, you’re met with crickets.
So what’s the deal?
The email was great and your subscriber list is huge, but you could be making a big mistake that prevents email subscribers from even seeing your email in the first place. In fact, you could be sending your great email marketing straight to the spam folder and not even know it.
Want to learn a system for building Trust with your best prospects over and over again?
Get a free copy of my book, The Trust Equation, here.
What Are Email Spam Trigger Words?
Email service providers flag a number of words and phrases that trigger a spam alert and reroute emails to your customers’ spam box instead of their inbox. This is a good thing, generally speaking, as it largely protects consumers from predatory advertising and marketing.
However, many of these email spam trigger words and phrases are an integral part of our marketing vocabulary.
It’s not always easy to know which provider will flag which word or phrase, and this uncertainty adds another challenge when it comes to deploying successful email marketing campaigns.
The bottom line? Don’t over-promise, over-sensationalize, or use wonky subject line formatting to grab some attention. While this isn’t a comprehensive list of keywords and phrases to avoid, it’s a good place to start:
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Beyond keywords and phrases, though, there are other more subtle reasons why your emails are going to spam folders. Ultimately it’s crucial to understand some of the more common reasons your emails are triggering spam alerts, beyond what you’re putting in the subject line:
Not including an unsubscribe button in emailsUsing all-caps text, crazy punctuation, or fancy fontsLinking to fraudulent or spammy websitesSending out emails to addresses that don’t existNot regularly pruning your email subscriber list to avoid bouncebacksAvoiding The Spam Box
While that list of words and phrases above looks awfully long, avoiding email spam trigger words is easier than you think. For starters, take the time to segment your email subscriber list if you haven’t already – it’s the first step to sending personalized email that doesn’t get flagged for looking spammy.
One-size-fits-all subject lines and mass emails are sure to end up in the spam box, but segmenting your list means you can fine-tune those subject lines based on where readers are in the buyers’ journey or how they engage with your business.
Using Connect 365 makes quick work of organizing, segmenting, and nurturing your leads. Automating your email campaigns means you don’t have to use crazy emojis or spam trigger words to catch anyone’s attention.
Personalized emails and original content delivered when customers are most looking for it works to build trust and highlight the fact that your brand’s emails are valuable – and anything but spam.
Conversions get even easier when the email automation system you use can also allow you the flexibility of following up with leads that are ready to make a purchase. As you continue to utilize systems like Connect 365 you’ll also build data sets that offer insight into customer engagement and behaviors.
Stop Serving Spam!
If you’re seeing low open rates for your emails or finding that customers report seeing them in the spam box, it’s time to take a look at what you’re sending. Email spam trigger words and phrases are likely the biggest culprit; make sure to bookmark this as a resource for writing your next email marketing campaign.
Ready to invest in an email marketing system that’s virtually spam-free? Connect 365 automates your outreach and follow-up efforts so you can be sure that nothing slips through the cracks. When your prospects are ready to buy... you'll be the only one who has continued to stay in front of them.
Related Content:
Plus Other Content that is Exclusive to Members Only
This library is updated in real-time. As we develop new strategies, techniques, and systems, we’ll upload them into the library for you to access. Exclusive to Connect 365 members.
We could EASILY charge $1,500 dollars for this library of systems. But as a Connect 365 member, you get it at no cost.
Why? Well, in full transparency, my team and I understand that the more success that you have, the longer you’ll use Connect 365. That means that the leads, sales, and clients you get will have a direct impact on how long we work together. It’s a win-win.
And we’d love a testimonial as well if you'd be willing ;)
One of the best investments for my business ever. wasted a couple hours this weekend sending emails manually.
-Sean Cavanaugh
After taking that 24 hr break, then sending 100, then 160, I’m now ramping up my sending to around 250 per day. The software is working great! I’m loving it!
-sue friedland
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This is a simple route. Other lead generation strategies or tools can be tough or complex and typically lead to having to bring on an employee to handle. This is user friendly.
I navigate it pretty well. I’ve landed one client from it recently following some of the recommendations from your team and overall I just like it, and will continue to use if for my email campaigns.
-Sean C, Entrepreneur
faq’s
Q: How is this different than [Infusionsoft/Mailchimp/AWeber]?
Q: Can I Use This Even Though My Business Email is Not Set Up Through GMail?
Q: What are all of the uses of Connect 365?
Q: How Many Emails Can I Send From Connect 365 Every Day?
Q: What If I Don’t Have A List of Prospects?
Q: How Do I Know This WIll Work For My Market?
Q: This Sounds Too Simple. Am I Missing Something?
Here's what access to Connect 365 means...
To your prosperity,
P.S. - Every single minute you spend on "Shiny Objects" or some complicated sales funnel that won't work is another client who's getting scooped up by someone else.
Act now before charter member enrollment is over.
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